The Hollow

Bringing to life Roblox’s biggest and most ambitious Halloween gaming event yet, The Hollow. From defining its bold creative vision and distinctive visual identity to designing the logo, key art, and an expansive suite of campaign assets, we built a cohesive creative world that spanned the entire event experience, from its highly anticipated launch and social storytelling to major event moments and an epic finale.

Company: Roblox

Art Director: Hannah Bituin

Copywriter: Evan Freitas

CD: Charles Lee

ECD: Erica Fahr Campbell