Ad stuff:

With nearly a decade of experience, I’ve won pitches, created Christmas ads, tackled global issues like self esteem, climate change, and even had a voting work presented to Anna Wintour. I’ve also casted hundreds of diverse armpits and showcased them all over North & South America, Europe and Asia (one would say I’m an expert at deodorants).

Pro-active stuff:

I previously founded and lead the global Stop Asian Hate initiative at Ogilvy/WPP and was one of the diversity leaders at Iris. I’ve created the UK’s first ever Stop Asian Hate campaign with Virtue at VICE and created an award winning Lunar New Year campaign at The Gate where I lead the ethnicity work stream. I’ve done talks and workshops highlighting minority talents and their experiences. I’ve also written an article on my creative hero rooted in DEI along with my own experiences, you can read it here. Most recently I founded ESEA West, an East and Southeast Asian Creative Collective with members across the West Coast. It’s a community that takes action on ESEA-American issues and experiences.

Non ad stuff:

I grew up in the Philippines just outside of Manila and moved to the middle of the UK when I was 9. These two polar opposite places shaped who I am now. I’ve lived in London for the last 7 years, until I met my now husband who I moved to San Francisco for, along with our dog Beefy. Besides from advertising, I’ve dabbled in design and branding and created my husband’s tech startup logo (link to see here). When I’m not creating, I love all things beauty, fashion, and fitness.

Experience:

The Gate: 2023 - 2024

FCB: 2023 (Freelance)

Virtue/VICE: 2022

Iris: 2021-2022

Ogilvy: 2018 -2021

Leo Burnett, VCCP, JWT (London & Manila), Cheil, McCann: 2016-2017 (Placements & Freelance)

Awards & Recognition:

Book 180 Mentor: 2025

Shortlisted for Marketing Society Awards, Best Inspirational Story: 2025

Shortlisted for Marketing Society Awards, Brand Transformation: 2025

Shortlisted for Marketing Society Awards, Brand Communication: 2025

Silver Effies for Seasonal Marketing: 2024

Gold FAB Awards, Best Use of Media: 2024

Shortlisted for Marketing Society Awards, Best Use of Insight: 2024

Shortlisted for Marketing Society Awards, Best Brand Team: 2024

Shortlisted for Marketing Society Awards, Best Creative Strategy: 2024

Nominated to be in the next IPA iList: 2024

Channel 4 Diversity In Advertising Award Finalist: 2023

Channel 4 Diversity In Advertising Award Finalist: 2020

DMA Mentor and talk speaker: 2017

New Blood D&AD Wooden Pencil: 2016