Ad stuff:

After studying Creative Advertising at the University of Lincoln, I’ve gone onto winning pitches, creating Christmas ads, tackling global issues like self esteem, climate change, and even had a political work shown to Anna Wintour. I’ve also casted hundreds of diverse armpits and showcased them all over North & South America, Europe and Asia (one would say I’m an expert at deodorants).

DEI:

I previously founded and lead the global Stop Asian Hate initiative at Ogilvy/WPP and was one of the diversity leaders at Iris. I’ve created the UK’s first ever Stop Asian Hate campaign with Virtue at VICE and this year I created an award winning Lunar New Year campaign at The Gate where I lead the ethnicity work stream - creating talks and workshops highlight minority talents and their experiences. I’ve also written an article on my creative hero rooted in DEI and my own experiences, you can read it here.

Non ad stuff:

I grew up in the Philippines just outside of Manila and moved to the middle of the UK when I was 9. These two polar opposite places shaped who I am now. Fast forward to having lived in London for 7 years I then craved some sun and so I made the move to San Francisco this year. On the side, I design posters and branding and most recently I designed my husband’s tech startup logo (link to see here). When I’m not creating I love all things beauty, fashion, fitness and wellness.

Experience:

The Gate: 2023 - 2024

FCB: 2023 (Freelance)

Virtue/VICE: 2022

Iris: 2021-2022

Ogilvy: 2018 -2021

Leo Burnett, VCCP, JWT (London & Manila), McCann: 2016-2017 (Placements)

Awards & Recognition:

Silver Effies for Seasonal Marketing (Let’s Make it Sparkle): 2024

Gold FAB Awards, Best Use of Media (A Better Fortune): 2024

Shortlisted for Marketing Society Awards x 3 (Let’s Make it Sparkle): 2024

Nominated to be in the next IPA iList: 2024

Channel 4 Diversity In Advertising Award Finalist (The AA): 2023

Channel 4 Diversity In Advertising Award Finalist (Boots Baby): 2020

DMA Mentor and talk speaker since 2017

New Blood D&AD Wooden Pencil: 2016