Sip Slow

This is the biggest responsible Global drinking campaign for Captain Morgan and we created this with the award winning singer, songwriter and rapper Bree Runway. The campaign encouraged people to enjoy slow and do moderate drinking. How? By getting Bree to do a slow jam remix of the 90s song ‘Rhythm of the Night’. Because slow doesn’t mean less fun.

This campaign is part of Diageo's Spirit of Progress ambition to reach 1 billion consumers with moderation messages by 2030.

Agency: Virtue/VICE

Creative team: Hannah Bituin & Becky Reynolds