Proactive and Award Work
Proper Tosser
In a world full of tossers, we want to highlight the top tier tossers. They’re the special ones who properly recycle our Hellmann’s mayo bottles. Us at Hellmann’s thank you for your kind service.
Agency: Ogilvy
Creative team: Hannah Bituin & Becky Reynolds
It’s OK. I’m with the AA.
Learning how to drive brings a lot of anxiety to many people but especially to those who are from the LGBTQIA+ community. There is an additional worry of being discriminated and made to feel unwelcome because of who you are and what you represent. With the AA (Automobile Association), when it comes to your driving lessons, you can be assured that the only thing you’ll be judged on is your driving.
This work got into the finals of the Channel 4 Diversity in Advertising Award as seen on Campaign Magazine.
Agency: The Gate
Creatives: Hannah Bituin & Becky Reynolds
CD: Rob Bovington
CCO: Lucas Peon
Vogue: Vote
During the 100th anniversary of the 19th Amendment, that protected women’s rights to vote in the US, we created the monumental issue by changing Vogue to Vote. Although this never made it in the front cover (we were 1 month too late, they already had Lizzo as the front cover) this idea however was seen and praised by Anna Wintour herself.
Agency: Ogilvy
Creative: Hannah Bituin
CD: Juliana Paracencio
Missing Men
We lose 1 in 10 men due to mental health, this is still an unseen issue. That’s why we’re getting iconic brands to kill their logos to make male suicide more visible.
Agency: Ogilvy
Creative: Hannah Bituin
Game Changers
The gaming industry portrays women in an unrealistic manner, that’s why Dove and the Sims have created a gaming skin pack that allows women to portray their real selves. Where their character can look just like them, from having their unique scars, birthmarks, freckles and many more.
Agency: Ogilvy
Creative Team: Hannah Bituin & Becky Reynolds
CD: Juliana Paracencio
CR&YING
The most loved takeaway foods in the UK are made up of cuisines from a variety of different cultures and countries. Yet while the UK enjoys eating diverse food, hate crimes against the people that make them (East and South East Asians) have skyrocketed. So, let’s use food to talk about the unsavoury acts of hate.
Deliveroo can deliver more than just food. It can deliver positive change by highlighting unheard stories about hate against the ESEA community. It’s time to not just love the food but to love the people.
Agency: Ogilvy
Creatives: Hannah Bituin, Becky Reynolds, Rohit Tharakan, Fei Yen Waller & Yolanta Boti
CCO: Andre Laurentino
