Proactive + Award Work
Game Changers
The gaming world distorts women. Dove and The Sims are changing that with a skin pack that celebrates the real you with freckles, scars, birthmarks and more.
Agency: Ogilvy
Art Director: Hannah Bituin
Copywriter: Becky Reynolds
CD: Juliana Paracencio
Proactive + Award Work
In a world full of tossers, we want to highlight the top tier tossers. They’re the special ones who properly recycle our Hellmann’s mayo bottles. Us at Hellmann’s thank you for your kind service.
Agency: Ogilvy
Art Director: Hannah Bituin
ECD: André (Dedé) Laurentino
Proper Tosser
It’s OK. I’m with the AA.
Learning to drive is nerve racking, especially if you fear of being judged for who you are but with the AA, the only thing we judge is your driving.
This work got into the finals of the Channel 4 Diversity in Advertising Award as seen on Campaign Magazine.
Agency: The Gate
Art Director: Hannah Bituin
Copywriter: Becky Reynolds
CD: Rob Bovington
CCO: Lucas Peon
The Monumental Issue
For the 100th anniversary of the 19th Amendment, we turned Vogue into Vote. The cover almost ran (Lizzo beat us by a month), but the idea still earned a praise from Anna Wintour herself.
Agency: Ogilvy
Art Director: Hannah Bituin
CD: Juliana Paracencio
CCO: André (Dedé) Laurentino
Missing Men
1 in 10 men are lost to mental health yet it goes unseen. So we asked iconic brands to kill their logos, making male suicide impossible to ignore.
Agency: Ogilvy
Art Director: Hannah Bituin
ECD: Jules Chalkley
INTRODUCING CR&YING
Britain’s most loved dishes are born from East and South East Asian kitchens. But while the food is celebrated, the people face hate. Deliveroo delivers more than food, we deliver change.
Agency: Ogilvy
Art Directors: Hannah Bituin & Fei Yen Wa
Copywriters: Becky Reynolds, Rohit Tharakan & Yolanta Boti
CCO: Andre Laurentino
