Proactive Ideas
Vogue: Vote
During the 100th anniversary of the 19th Amendment, that protected women’s rights to vote in the US, we created the monumental issue by changing Vogue to Vote. Although this never made it in the front cover (we were 1 month too late, they already had Lizzo as the front cover) this idea however was seen and praised by Anna Wintour herself.
Agency: Ogilvy
Creative team: Hannah Bituin & Becky Reynolds
CD: Juliana Paracencio
Missing Men
We lose 1 in 10 men due to mental health, this is still an unseen issue. That’s why we’re getting iconic brands to kill their logos to make male suicide more visible.
Agency: Ogilvy
Creative team: Hannah Bituin & Becky Reynolds
Game Changers
The gaming industry portrays women in an unrealistic manner, that’s why Dove and the Sims have created a gaming skin pack that allows women to portray their real selves. Where their character can look just like them, from having their unique scars, birthmarks, freckles and many more.
Agency: Ogilvy
Creative Team: Hannah Bituin & Becky Reynolds
CD: Juliana Paracencio
CR&YING
The most loved takeaway foods in the UK are made up of cuisines from a variety of different cultures and countries. Yet while the UK enjoys eating diverse food, hate crimes against the people that make them (East and South East Asians) have skyrocketed. So, let’s use food to talk about the unsavoury acts of hate.
Deliveroo can deliver more than just food. It can deliver positive change by highlighting unheard stories about hate against the ESEA community. It’s time to not just love the food but to love the people.
Agency: Ogilvy
Creatives: Hannah Bituin, Becky Reynolds, Rohit Tharakan, Fei Yen Waller & Yolanta Boti
CCO: Andre Laurentino
