Let’s Make it Sparkle

Very is one the UK’s largest online retailer selling everything from fashion, home, electronics and more. From pitch win to a total re-brand, the brand platform campaign launched with an award winning Christmas ad. We turned the mundane into something much more fabulous. We introduced our brand mascots, the three fl-amigos called Kerry, Cherry and Terry who together encourages the masses to be a flamingo in a world full of grey pigeons.

The campaign flexed across TVC, OOH, social, celebrity partnership and many more. We worked with the award winning animation studio called Nexus along with The Bafta winning director Paloma Baeza and Wes Anderson character designer to create the beautiful, pink world.

This was ad of the week via System 1, No.2 most persuasive ad and top 10 Christmas ad via Kantar. It won silver for Effie Seasonal Marketing & Shortlisted for 6 Marketing Society Awards.

Campaign Mag | The Standard | The Guardian | ITV News | Creative Salon

Agency: The Gate

Creative team: Hannah Bituin & Becky Reynolds

CD: Rob Bovington

CCO: Lucas Peon