SUPER FLEXIBLE OOH

SMARTY is a Sim only mobile network owned by the 4th largest mobile network companies in the UK. We were tasked to create a platform campaign all about flexibility that takes SMARTY’s line “Less Malarkey, More Smarty” to a new level and onto the streets to garner PR and noise. The idea flexed across special build, bus stop, activation, a Metro wrap cover pop up, print and digital.

The campaign was work of the week via Creative Salon

Campaign Mag | LBB | Marcom News | Marketing Beat | Newsworks

Client: SMARTY

Agency: The Gate

Creative team: Hannah Bituin & Becky Reynolds

ECD: Rob Bovington

CCO: Lucas Peon