SUPER FLEEEXIBLE

SMARTY (think Cricket Wireless/AT&T) is a SIM only network that saves people from mobile malarkey. Through OOH and activations, see how the idea bent, stretched, and flexed its way onto the streets of London and into the headlines.

.

Creative Salon | Campaign Mag | LBB | Marcom News | Marketing Beat | Newsworks

Agency: The Gate

Art Director: Hannah Bituin

Copywriter: Becky Reynolds

ECD: Rob Bovington

CCO: Lucas Peon