SUPER FLEXIBLE OOH
SMARTY is a Sim only mobile network owned by the 4th largest mobile network companies in the UK. We were tasked to create a platform campaign all about flexibility that takes SMARTY’s line “Less Malarkey, More Smarty” to a new level and onto the streets to garner PR and noise. The idea flexed across special build, bus stop, activation, a Metro wrap cover pop up, print and digital.
The campaign was work of the week via Creative Salon
Campaign Mag | LBB | Marcom News | Marketing Beat | Newsworks
Client: SMARTY
Agency: The Gate
Creative team: Hannah Bituin & Becky Reynolds
ECD: Rob Bovington
CCO: Lucas Peon