It Knows

Dove has always showcased real women on their adverts but in a world where most deodorant ads show women simply applying the product, how would we cut through the noise?

That’s why we created Dove Deodorant’s first ever advert without real women. In this elegant Picasso inspired single line animation, we showed all the product benefits and ensured that it’s still within the Dove brand world.

Working with the world class animation production studio Not to Scale and animation studio Hello Savants

Agency: Ogilvy

Creative team: Hannah Bituin & Becky Reynolds

CD: Nancy Vaznonis