Hello Underarms

For too long, women everywhere have been told their underarms should look smooth, spotless and “perfect.” We have made it our mission to shatter that myth.

From tattooed to bejeweled, hairy to scarred, we celebrated every kind of underarm and the women behind them. This campaign launched across the UK, Brazil, and Argentina.

Agency: Ogilvy

Art Director: Hannah Bituin

Copywriter: Becky Reynolds

CDs: Matt Nankivell & Ollie Jarrott