Hello Underarms

Women all over the world feels that society promotes an ideal underarm that is far from realistic. That’s why we created Dove Deodorant’s first ever purpose work that says hello to all underarms, from tattooed, bejazzled, hairy and many more. The campaign features real women with real stories that launched in the UK, Brazil and Argentina.

We worked with the brilliant director Luiza De Moraes.

Agency: Ogilvy

Creative team: Hannah Bituin, Becky Reynolds, Matt Nankivell & Ollie Jarrott