Unheard Lullabies

The overall narrative around parenthood is still centred around slim, white middle-class parents.

That’s why Boots Baby for the prestigious Channel 4 Diversity Competition wanted to highlight real parents and their stories through unheard lullabies. We made it to the finals and go to present in front of prestigious judges and beating top agencies in the country. This entry highlights the unheard parents and puts the minority families at the heart of the campaign, we also made a children’s book that showcases these cultures.

Agency: Ogilvy

Creative team: Hannah Bituin & Becky Reynolds

ECD: Jules Chalkley