A Better Fortune

East and Southeast Asian food is loved, yet the ESEA community still faces one of the highest rates of hate.

For Lunar New Year, A Better Fortune turned fortune cookies into messages of support, reminding people to love the food and the people behind it.

From OOH to Chinatown activation, the campaign delivered a 600% boost in reach, made it into the UK’s version of the White House, and the real takeaway? Gold at the FAB Awards..

Campaign Magazine | LBB | Creative Salon | MarCom News

Agency: The Gate

Art Director: Hannah Bituin

Copywriter: Becky Reynolds

CD: Rob Bovington

ECD: Lucas Peon